Picture this: In the vibrant atmosphere at our recent conference, a question danced on everyone’s lips: Our answer to this is a mix of “yes” and “no.” At Caplena, we primarily use our custom AI model for core tasks and…
Picture this: In the vibrant atmosphere at our recent conference, a question danced on everyone’s lips: Our answer to this is a mix of “yes” and “no.” At Caplena, we primarily use our custom AI model for core tasks and…
At Caplena, we believe in the power of collaboration and teamwork. That’s why when it came to defining our core values, we knew we had to involve everyone in the company. So, we packed our bags and headed off-site for…
Don’t spend hours researching – we’ve done the work for you. Explore the top five customer feedback tools of 2022, whether you’re a consultant, insight team member, or market researcher. 1. Caplena G2 Overall Rating: 4.8/5 Caplena is one of…
Two words: Black. Friday. For those in the US, the day after Thanksgiving kicks off the holiday season with huge discounts on products in-store and online. In recent years, the tradition has grown in popularity overseas with countries such as…
Yes! Your customer review analysis was a success. You’ve asked the right questions, gathered the data, and analyzed it manually or with a certain coding software (Caplena 😀). Now you know what you have got to do to improve the…
Who is the GOAT, Messi or Ronaldo? Are you a Derrick Rose or LeBron James fan? Do you prefer Collin Morikawa or Rory McIlroy? Depending on your answers, it is likely we could predict your favorite footwear brand. How? Because…
Five Guys caters to burger lovers seeking high-quality food and friendly service – all while keeping things simple. To understand how Five Guys operates its successful marketing strategy, we analyzed 1,236 Google Map reviews using the text analysis tool, Caplena….
Sentiment analysis is a natural language processing (NLP) technique used to determine whether data has a positive, negative or neutral sentiment.
The research world is like a toolbox 🧰. Within the toolbox are surveys, focus groups, and experiments. Recently, the size of this toolbox has increased with social media, internet-based surveys, and mobile phones being used more frequently. The size of…